Saudi Financing App Battles Low Installs: A Creative Strategy Pivot
Fintech
Banking
Client:
Undisclosed
Year:
2021
Overall Spend
Revenue
ROAS
Challenge
A well-renowned financing app in Saudi Arabia was struggling to drive app installs and micro-conversions. Despite running ads across multiple platforms, the creatives weren’t resonating with the target audience, leading to poor install rates and low engagement.
Solution
Recommended the use of authentic ad assets featuring real people explaining the product benefits in a relatable way.
launched these assets across Meta, Snapchat, TikTok, Google Display, and YouTube, ensuring each creative was tailored to the platform’s audience behavior.
Optimized campaigns with App Install as the primary objective to maximize downloads.
Results
Significant uplift in install volume and micro-conversions (registrations, in-app actions).
Improved engagement and trust through human-centric creatives.
Achieved higher efficiency across platforms with optimized cost per install (CPI).
