Improving the Audience Targeting of an E-Commerce brand via META Ads.
Luxury Fashion
eCommerce
Client:
Undisclosed
Year:
2023
Overall Spend
Revenue
ROAS
Challenge
The client struggled with audience targeting on Meta Ads. Campaigns were not reaching the right users, leading to low engagement, poor conversion rates, and inefficient ad spend.
Solution
Built refined audience segments based on interests and affinities aligned with luxury fashion shoppers.
Leveraged lookalike audiences from first-party customer data to expand reach to high-value prospects.
Structured campaigns into a clear funnel with:
Prospecting Campaigns to attract new customers.
Retargeting Campaigns to convert engaged visitors into buyers.
Outcome
Significant improvement in CTR and engagement from targeted audiences.
Lowered acquisition cost while driving more qualified traffic.
Increased conversions and overall ROAS by focusing spend on high-intent users.
