Uplifting the digital presence of a Retail & Home Furnishing Brand
Retail
Home & Furnishing
Client:
Undisclosed
Year:
2024
Overall Spend
Revenue
ROAS
The Challenge
The client was overspending heavily on Google Ads and suffering from a negative ROAS. Their account was cluttered with excessive campaigns, lacked structure, and relied mainly on broad match keywords without negative keyword exclusions. This led to irrelevant clicks, wasted budget, and poor performance.
Solution
Rebuilt the entire Google Ads campaign structure for clarity and efficiency.
Introduced proper keyword match type targeting to control traffic quality.
Optimized Shopping Campaigns with structured product feeds and bid strategies.
Developed personalized Responsive Search Ads to align with customer intent.
Deployed Performance Max Campaigns with detailed audience signals for more precise targeting and broader reach.
Results
What we were able to achieve over the course of this service.
Significant improvement in CTR and engagement from targeted audiences.
Lowered acquisition cost while driving more qualified traffic.
Increased conversions and overall ROAS by focusing spend on high-intent users.
